Miami Will Be Ultra Hot
By Mike Schirtzer
Winter Music Conference (WMC) is fast approaching, and the closest thing that America has to Ibiza will be even better this year. What keeps regulars like me coming back year after year, and new faces sacrificing their first born to get the money they need for a chance to party in South Beach, always something new and cutting edge is on the horizon for WMC.
Ultra Music Festival, the annual main attraction during the conference has reinvented itself this year. It will now be a two day event, and one of the headliners will be The Cure, who are no strangers to having the top spot, but not on a dance music lineup. Ultra has also brought in some new talent this year; Sander Van Doorn who has been burning up the trance scene will be on the main stage, along with Fedde Le Grand a new star in house music.
Some European promoters such as Defected and BBC’s Radio One are no longer involved in the week long activities, but bigger and better promoters have taken their place. Madeevents, Wetgrooves, and Club Space will all be presenting some unbelievable talent this year. Juicy Music will be presenting their annual Robbie Rivera and Friends party which will be bigger and longer this year. What makes them cutting edge is that they no longer just give you a night of one genre, their lineups have trance, techno, and house: new and older DJ’s alike. Fans of some, fans of all, and people who just want to dance their good looking asses off to anything, mix and mingle together, which gives Miami some of the best crowds in North America.
Like everything in the States, money is the driving force, and that’s a good thing. The newer venues such as Twilo, Nocturnal, and Cameo (a refurbished Crobar), of course want you to come their club so they hook up with the best promoters that offer the greatest lineups. The fierce competition has only strengthened the parties, the ones during the day at Nikki Beach, Opium, and poolside events at top hotels such as The Shelbourne, rival many top festivals in Europe.
Yes this is an expensive trip, but for our European friends the exchange rate has turned so much in their favor that the price has actually decreased. As for everyone else, where else, other than Ibiza, will you be able to party 24/7, in a tropical setting, with great looking people, and the top DJ’s in the world, so go ahead and sell your house and come with me to South Beach for another year of sleep deprivation!
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